July, 2009

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Learning from Kids: My Four-Year Old Photographer from Orange Cove

Thursday, July 30th, 2009

Today, I was training young students, using curriculum from my series on “The Art and Techniques of Digital Photography.”

The students in attendance were part of a special program provided to them, free, by the Fresno County Library system. I traveled to three various branch libraries during the past month to conduct a few classes each. Nearly a few hundred miles of driving later the training programs were complete. The seeds of creativity and opportunity to do great work were planted, watered and even budding – as you’ll see in this article.

Marc Blake's Fresno County Office Library Class Students
FLOWER: I explained that in composition (which is this thing artists get all tied up with) you want to place horizons 1/3 or 2/3 up the page not in the middle. “Don’t [always] center your objects,” I told my class. The image above is one student’s fine example of careful composition, taking advantage of solid color backgrounds, repeated shapes, lights and shadows (luminosity) and advantageous angles.

So here I am at another library today, sitting at my laptop with 15 kids (students) around engrossed in the session as we analyzed the 1200+ photographs they took a week earlier. I asked, “Can people fly like you see in the movies?”

They answered, “Nooooo!”

“Can they send powerful rays from the palms of their hands?”

“Nooooo!”

“Well then, students, how do they do that in the movies?”

“Special effects,” even the youngest ones answered.

“Exactly,” I responded and went on to let them know that we can do that kind of special effect stuff in the computer with our still photographs – which was my lead-in to the post-production side of digital photography. You should have heard them giggling and “oohhing” as I modified some of their images with Photoshop.

NOTE: The images in this article were taken by my students, not me. On Day-One I taught them “how to see” with an artistic eye and how to do something as simple as change angles to avoid taking snapshots in exchange for creating artistic images.

I turned around to one rather small child and asked him how old he was. Not shyly he said, “Four.”

“You are my youngest photo student in my entire history of teaching… high five!” We slapped palms and my energy level went up 200%. Other students were seven, eight, eleven, some fifteen. I put several $500+ Nikon’s into their young hands explaining [my] first rule is the strap goes around your neck. Big kids helped little kids.

Marc Blake's Fresno County Office Library Class Students
OKAY, DON’T MOVE WHEN YOU CLICK” As proud as I am with my young students, this boy is NOT holding the lens the correct way. I made it clear that you need to hold your hand the other way so you can lock your elbow against your body for a more stable grab! I bet he was eating some of the cookies or chips the library provided during that part of my lecture.

I want to talk about being open and receptive to things around you – some very obvious. These young kids helped me learn, or relearn perhaps, some things that become shadowed in one’s day to day routine. People do things to help us and once in a while we think it is intrusive. I put out a new web site the other day to help our community. It’s a free service that offers listings of creative talent for the entertainment industry focusing, for now, on the Fresno area. One person responded with a message that was just shy of a reprimand for my trying to do this. The message went on to indicate that Fresno already has resources listed elsewhere. Why am I wasting my time with this “local yokel” project? I was surprised.

I have numerous places to choose from for much of what I do, eat, watch, read and more. All I am doing is offering up a web site that will cost no one, but me, a dime or a dollar in hopes that someone, not me, will benefit.

In another situation, you might see someone struggling with something, anything. You might try to offer help, advise, or whatever else you can that could lighten their load. In the midst of their pain, you are condemned by them. Again, somehow this must be an intrusion.

My young and now youngest students taught me that before all the #$%@! burdens us down we are willing and anxious to receive help, guidance, advise and even some occasional strong love.

My little-kid students are way smarter than I because they want to learn and are receptive. I’m too often set in my ways and ready to be defensive in the face of uninvited advice.

Therefore, I hereby pledge that from this moment on (and likely for only about 24 hours) I am prepared to accept your unsolicited wise words – that might help light my world and lighten my load.

Marc Blake's Fresno County Office Library Class Students
MOVING CELL: You do not always have to hold the camera steady and these students asked me how to adjust their shutter and aperture to create some fluid-like motion. Great job!

Marc Blake's Fresno County Office Library Class Students
VAYA USTED NIÑA: This young girl decided to use a flash fill to help minimized the harsh shadows caused by the bright afternoon sunlight.

Marc Blake's Fresno County Office Library Class Students
DUTCH ANGLE: Keep your horizons straight and vertical lines VERTICAL is my credo.

The above photo is a perfect demonstration of my students not following my credo about holding the camera straight. It’s too bad I’m not more open to unwanted advise and wisdom from others because, truth be told, this image by one of my rebellious students would help me be a much better photographer.

Okay, so the 24 hours of my new “open-minded” attitude has not lapsed yet. So what? It’s my blog and I don’t care what you think… and don’t want to hear it!

Google for Google Puffs – the secret of search engine food

Tuesday, July 21st, 2009

Imagine every time a search is made in Google, YOUR web site comes up first!

Imagine your listing is not only 1st, but also 50 of the top 60 listings returned by a Google search. Now imagine you drop a dollar in your backyard and then it rains like “heck” and then the next morning a tree is there blossomed with 100′s of dollar bills. Finally, imagine you decide to try “it” with a 100 dollar bill. So, looking around cautiously to insure that no neighbors or Google Maps Street Photo Teams are in close proximity with their Google snap shot house cameras, you plant that 100 bill.

ONE DAY LATER…

You come out and “heavens to Mergatroid” there it is. A (dwarf-sized so the neighbors won’t see it) 100 bill tree fully blossomed with 1000′s of 100 bills. You pluck one off and “Super heavens to Mergatroid” two more pop out – instantly.

ONE DAY LATER…

You have anonymously given one zillion dollars in charity (no… not to the March of Dimes – though that’s a good cause) to every nation in the world and all the problems of financial oddity are over. Even in Mexico where a zillion dollars is only worth $3, things are okay now.

BACK UP TWO DAYS…

Sorry, there are no money trees that really grow spendable paper currency. However, the chances of getting a good rating on Google searches is “real.” You don’t have to imagine this. You CAN be found in the top listings. Rise up and sing with me my brothers and sisters, “Sing Hallelujah!”

“Oh dear, oh my,” I hear one of you with a frowned expression saying, “but Marc, how do you make this happen?” Be comforted by child-like client. Be calm and let the Google love and energy flow into your soul so you become at one with iNet. Feel it wrap around your world like a …. ENOUGH!!!! snuff out the incense. Let’s get to the point.

I’ve been working on a couple secret projects for a couple clients who shall remain nameless. My designer and I have Google eating out of our hands. I am the programmer for said secret projects.

We put a new site online last week and had over 3,000 pages listed on Google in a day. Maybe it was even less than a day. Maybe it was more than 3,000 pages listed!

We have so many secret weapons that we marry into the web pages we work on that Google actually comes to our home each night, makes us hot cocoa (using soy milk for the health factor), then tucks us in bed and gives us a kiss goodnight – whispering softly, “pleasant searches my little web developers.”

Guess what? Keywords are history baby! It’s a whole new world out there we’ve got our finger on the pulse (search button).

PS. Want your web site to be Google’s best friend? I’m here to help. You might want to go throw a few dollar bills in your back yard and water them first. It takes a ton of effort to do it right.

… and with that said everyone I wish you “good-night.”

It’s Not Always Black & White

Saturday, July 18th, 2009

While watching a news report about the loss of Walter Cronkite I was touched being reminded of his accolades. How amazing are those that do what they do so diligently and so well. I was equally amazed to see the numerous black and white photographs of him with various dignitaries and others of renown. Our digital world of photography and video is all about color. Even my previous blog article focused on part 1 of 2 on the subject of getting color “right!”

The tributes I watched on Cronkite made me ask myself (again) about how cool is it to do one thing so well? McCartney, great songwriter. Leonard Cohen, a most amazing poet. The scientist that are reaching into outer space with the most amazing technology, how ’bout those highly educated folks? The doctors and natural healers that saved your life, hallelujah! The teacher that motivated you to succeed, you go girl!

I’m a Jack-of-all-trades and, though good at things in general, certainly an excellent example of being a master of none. Some of my clients may argue. I’m humbled!

Life is not always black and white. There are many tones of gray between these extremes. Thus, we argue, we judge, we do everything you can and can’t imagine. Plus, we are surrounded by color. On our computers, we’re offered 16 million tones of color to adjust to our taste and use to our discretion. Ever ask a group of three or more people, “Where do you want to go to eat?” Not always a quick and easy choice (consensus) is it? So, as I watch from behind the curtain I mischievously ask you to choose a color, any color. Then, chuckle as you decide on one from the 16 million choices available. Not fair!

On a side note: Bless the graphic designer because “they” know which color to choose. They are trained professionals. Right, Ben?

 photo: NFL player Gerald Alexander #42, DB, Jacksonville Jaguars- Pre-Season Pool Party

“It” is not always black and white. As a photographer, I spend serious effort dealing with tonality which always includes color. When I eliminate color from my photograph I am left with something even more compelling – something I forgot about. It’s the black and white work that seems to be (out there) telling the true story. I’m speaking on the edge of journalistic work, but not limited to… and all the other appropriate legal disclaimers. When you use black and white as a (more) common denominator in telling your photographic story you are asking the viewer to see what the photo is about. I’m very guilty of dazzling my “photo fans and clients” with overwhelming images that are often even more powerful because of their colorful impact. Color can be used to totally mess with you because we know an orange is orange, not blue. We know skin is not bright green and we know the smile welcomes and a glare intimidates.

Walter Cronkite was considered by many to be an important voice for middle America. His words were educational. Even in his death he is still delivering valuable lessons. I have (re-learned) the value of black and white photography and am making a Renaissance-like stand to produce more work in black and white. It’s been years since I’ve shot a wedding. If I were to, I’d be very compelled to do so under the agreement that at least half of the photos delivered to the bride and groom be black and white. I’ll bet you a blue orange they’d be the favorites in the group!

 photo: NFL player Gerald Alexander #42, DB, Jacksonville Jaguars- Pre-Season Pool Party

I photographed and produced a video at a private event last weekend for one of the National Football League (NFL) players. Gerald Alexander #42, DB, Jacksonville Jaguars hired me after seeing some of my work. There were a number of guests and other NFL players at the event. It was jamming pool party with over 300 people. My job was to capture the moment. That is not always an easy job, by the way. In fact, “Capturing the moment is a full time job! (TM)”

The photographs included herein are much more telling in black and white than color.

 photo: NFL player Gerald Alexander #42, DB, Jacksonville Jaguars- Pre-Season Pool Party

If you are in business or getting new family portraits or doing some “artsy” project, try black and white on for size – unless you prefer to find a slot along with the other 16 million color choices that we are bombarded with habitually from TV to film to magazines to mailings to billboards and on and on and on.

Final thought: Pete Souza is the official White House photographer. I confess that I wanted that job because, though I am that Jack-of-all-trades, I am a master at capturing the moment. He is capturing history in color. I study his work religiously. I realize now why so much of it feels like it is missing the mark. It is not his ability as a photographer. He’s very worthy and I have the highest respect for him – as totally jealous of his job that I am. His photographs of President Obama are in color and “this” is truly a story in American history that should (also) be told in black and white.

“…And that’s the way it is on July 18th two-thousand and nine…”

To Color Correct (or) Not To Color Correct? – “Oi Vey! Such a Question.”

Friday, July 3rd, 2009

Introducing the “Spyder3 Studio” Part 1 of 2

Calibration is only important if you actually “use” your computer.

Let’s talk about this suite of sweet tools to help make your world right.

The Spyder3 Studo comes with Datacolor’s 1005â„¢ spectrocolorimeter, Spectrocolorimeter Base, Spyder3Printâ„¢ and Spyder3Elite Software CDs, Datacolor Spyder3â„¢ Colorimeter, Spyder3â„¢ Desktop Cradle/Tripod mount… STOP!

This “kit” comes with a bunch of things. Go to their web site and you can peruse the goods. There’s lots. Trust me.

Spyder3Studio

First of all let’s make it very clear that beauty is only skin deep. If you think for one minute that the Spyder3 Studio package of hardware and software supplied in the most beautiful and sturdy chromed silver small profile suitcase-styled hard case with super-dense AAA-High-Impact foam padding complete with a quality easy-to-use dual clasp closing system and convenient carrying handle affects the review you are about to read from me, then be assured that I have not been so excited to open a box since I was 7 years old on Christmas morning.

Last year, I was asked to demonstrate how to calibrate a system at an advertising agency client’s office and had my cardboard box of (Spyder) calibration gear in hand. My purpose was to show them how easy to use and how accurate their workstations “would be” if they owned their own calibration gear. So I did calibrate one of their workstation computers as part of my demonstration.

Literally minutes later the calibration process was complete. When they saw the “before” and “after” results, embarrassingly, they acknowledged that work coming out of their shop was, well, less than perfect color-wise. Please note that this is a top-notch design firm and they do incredibly great work for their clients. Unfortunately, until my demonstration, followed by their purchase and implementation of their own Spyder calibration gear, they were not running on all cylinders. They are now. We all felt proud and celebrated the mitzvah (good fortune) with protein bars and Vitamin Water. (Alright… so it was soda and chips! GIve a guy a break!)

Had I walked in with my new “Ferrari” package of Spyder calibration tools in the so-cool chrome suitcase they probably would have thought I had a doctorate in OPP (Optical Pixel Performance™).

The case is pretty. The case is strong, The case is dependable. The case is too cool. I love it! I want one of these for everything I use now. Thanks a lot datacolor. You’ve spoiled me rotten (but I deserve it).

Then, when I opened the case for the first, I’m talking Space Shuttle, space walks and clean rooms. “Oh my, no wonder they put this paraphernalia into a high quality case. This (stuff) is the real deal. I’ve been in clean rooms photographing and video taping components that NASA uses on their Space Shuttles so I “am” qualified to make these claims, Houston!

Is it the real deal? Why don’t we find out.

What's inside the box?

Let’s calibrate my dual 30” Mac Cinema displays, my three Epson printers (a cost effective one and two not so cost effective) all connected with a bunch of cables to my MacPro computer. If that goes well, I’ll then do the same on my (not so cost effective) very powerful Dell PC which is cabled in to the same two monitors via a (again, not so cost effective) high-end/high resolution capable AB switch box made by Gefen.

Before I share the experience onto which I’m about to embark I’d like you to know that I’m technical, but not a techie-guru. I don’t know the names of every player of this or that pro football team or their stats. I do enjoy having nearly every NFL game played during the season Tivo’d each week so I can have them on as background music during my regularly scheduled work week. My point is that what I’m about to do, hopefully, does not require a severely trained specialist. I’m very common when it comes to being your “Regular Joe” computer user.

Here we go.

Excellent, a Quick Start pamphlet. I was hoping I wouldn’t have to read an instruction novel, err… manual.

Step One: Put in the software CD. Okay, I can do that.

Click here and there and that was that.

Well, my monitors don’t look any different yet.

Okay I’ll go back to the Quick Start guide.

Step Two, plug the measuring device into the USB port and run the software – follow the prompts.

Okay, I can do that.

My what a busy little slide show of colors I’m watching. … and… DONE!

What? I expected to write at least 3000 plus words explaining all the technical stuff I had to go through in order to do this. Hey wait! I knew it. There is more. Here we go. Hang on a sec. Let me see what is expected of me now.

Put the device on your second display and run the software to calibrate that.

You see… it does get more complicated. That’s more like it.

Okay… DONE!

What? Done?

Ah hemmm, My dual 30 inch displays are experience their first real moment of truly calibrated grandeur.

What's inside the box?
Before and after photos provide some visual evidence.

Obviously, I am having fun with the simplicity of this effort and my review is likely never going to end up in some technical white papers documented web space.

I have to tell you though. “It” really was just that easy. I’m really done. In fact, I took a minute and calibrated my laptop too. The difference of before and after on that screen was extreme.

Okay, I am thankful to datacolor for making such a fool-proof easy to use appliance. This could not have been any easier.

I have done a quite a bit of work in Photoshop and for the first time whether I use my right or left display to do my color correcting and editing of images… color and luminosity values are consistent.

The real test of integrity will come in Part 2 where I’ll engage in the printer calibration then output prints. If what I see in Photoshop looks like what comes off my printer then I’m going to be very pleased. Outputting fine art images can be costly and even though I play down my “technical” savvy, the truth is that when it comes to quality image output right is right and anything less than that is wrong. Right?

The jury is still out on this suite. Until I can hold a print in my hand, on various paper-types from low end utility photo papers to the (costly) high end varieties that Epson produces and can compare the inkjet output to what I see on my display I am unable to give my blessings to any of this stuff.

Stay tuned for Part 2 – Printer Calibration and Image Output: Will There Be a Blessed Event?

You’ve Green Too Far This Time

Friday, July 3rd, 2009

My personal campaign to help the world be environmentally righteous seems to have backfired on me a little. I tend to see the world through rose colored glasses. Wise? Not wise? You go ahead and hash out that argument.

I need to go on record to indicate that when thinking green turns my perfect pretend world from rose to not-so-rose it’s time for me to raise a fuss.

I’m going to try to be the bigger man and find a positive side to this visual spectromatic dilemma.

Therefore, to keep in concert with the whole “think green” thing, I hereby declare that shooting images under the fluorescent lights of a typically lit office or event without proper white balance or tone-changing filtration on your lens and ending up with green casts and green skin tones on your (client’s) images is the new color correct target. Thus, pink is grey, blue is lavender, red is yellow, yellow is white, green is good, I am he as you are he as you are me and we are all together.

So throw away your calibration tools everyone. Color balance is old news. Color blind is (finally) where it’s at.

What is my rant all about? Sure. Why shouldn’t you ask? It’s all about a teaser because in the next few days I’ll be reviewing datacolor’s Sypder3Studio calibration system for desktop displays, laptop displays and (ta da da da) ink jet printers.

Will the world know true skin tones and red brick walls once more? Come back next week and see for yourself.

Meanwhile, happy 4th America. Here’s to you and the Limey’s that got us here.