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Retro Speck

Saturday, January 2nd, 2010

Images of 1969 Europe - photos by Marc Blake, a photographer from Fresno

In the days of old, in the days of gold
How oft’times I repine for the days of old
When we dug up the gold, in the days of ’49.
(Bob Dylan, from “Days of 49″)

I’m not really so disgusted that I repine my months of study of art history in Europe in the late 60′s.

We (photographers) shot film in those days and I do have my collection of several thousand images well archived. At the time, I never thought for a moment that four decades later my images would be eligible for categorization as retro or vintage or historical or old time or collectible or antique or anything else associated with photographs from a long time ago.

I would have shot so much more. I would have had such motivation to see things with an even more scrutinizing eye.

I understand now why people read history books. [I was never much of a history buff in school]

gold barsYou can learn from what others before you have done. Uh… hello! Parents? Are your children listening to you and learning about not making the mistakes you made?

There is something to learn from history if you are in a learning mood.

When shooting “stock” images now, it will be much more aggressively since I’ll be reminding myself about the days of old in the days of gold.

 Michelangelo's Signature on his statue 'David' in the Gallery in Florence, Italy - photos by Marc Blake, a photographer from Fresno
Michelangelo’s “David” photo by Marc Blake, 1969 – taken in the Gallery of the Academy, Florence, Italy, Nikon F, Tri-X Pan, processing “normal” in Kodak D-76, digitized in 2009 with a Nikon Coolscan 9000.

Did you know that Michelangelo signed his statue of David near the base in the back of the sculpture with a self-portrait of his profile?

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The (other) American Eagle

Tuesday, September 22nd, 2009

I could list the wildlife photographers for you that are renowned for their amazing images in nature. Typically their photos are captured under the most demanding conditions. But I wonʼt! However, letʼs agree that their patience, endurance, intuition and talent deserves two thumbs up!

The other day I took to the field to do whatever it would take to photograph my first American Eagle. This was no casual effort by the way. I had escorts and was required to be cleared for this assignment by security.

This American Eagle was a “Regional Jet” operated for American Airlines by American Eagle Airlines. This eagle would land and rise again with the help of a dedicated captain, his cabin crew and a ground crew – all of whom know no limits when it comes to making your experience the best it can be. You, by the way, are the passenger on this journey.

My assignment came to me when I learned of the quality of work this crew provides – all of which was stimulated primarily by a key factor, “a superb safety record.”

Location: Fresno Yosemite international Airport

Weather: Are you kidding me?

The weather in central California has been 100° plus or minus for the past two months – without missing a beat of blazing sunlight.

When I awoke on this morning my room seem darker than normal. “No way!” This was the thought that jumped into my mind when I realized, yes, “way,” it was raining.

Did the weather controllers not understand my assignment?

My American Eagle is a plane and its crew, not a bird and its nest out in the wilderness. So be it.

“Canʼt use my Westcott umbrellas now with this wind,” I determined.

That was okay because I quickly decided to use a new methodology which left me shooting from the hip. Iʼll bring my own sunlight in the form of a number of Nikon strobes and implement Nikonʼs creative lighting system (CLS). The advantage of this system is that a number of strobes can be placed in and around the scene, then triggered and controlled by a commander unit from the camera. This gives me the opportunity to have light fall wherever I decide.

It was time to load my gear and get to the location. Upon my arrival, American Eagle’s General Manager, Jeffrey Asbury, had one of his ground crew supervisors meet me at the ticket counter. They escorted my assistant, Mark Wojdylak, and I through security and out to the airfield. We established a staging area for my photo gear and began setting up the first shot.

While setting up lights from scene to scene, creating images, the rain increased to a point where I was concerned about my gear. My assistant, Mark, an avid fan of wildlife photography, assured me that this is tough gear and shy of a torrential downpour I have nothing to worry about. Then he handed me a soft towel so I could wipe the lens on my camera and continue my work.

A number of scenarios were staged, then captured. Here is one photograph that has the potential of being a useful shot. However, there really are a number of things about this photograph that could be improved. I’ll speak about that in a moment.

Jeremy Torre, Station Agent, American Airlines/American Eagle - photo by Marc Blake

Pictured above is station agent Jeremy Torre. I asked Jeremy to stand boldly then positioned myself below eye level to capture some of the jetway overhead. I also aligned myself to include a number of strategic items in this composition. Iʼll point these out.

First and most obvious, of course is the American Airlines logo. Next in the distance is the red and white checkered wall and also the gate number on a distant jetway.

In terms of composition, I took advantage of repetitious shapes and angles to help provide this image with an inherent natural motion. Notice the angle of the jetway and how it matches the angle of the lift arms. Notice the angle of the orange hydraulic push on the extreme right side of the image. See how it matches the angle of the “A” on the first letter of the American Airlines icon?

Notice also that the handle protruding up in front of Jeremy and the entry area of the lift repeat angles. I also took time positioning the two orange ground markers in the opening of the lift’s entryway. These, too, actually repeat the two “A’s” in the logo.

The last thing to notice is that the subject [Jeremy] in this image is completely surrounded by open space – in this case the gray cloudy sky.

In photography, gray is good because it complements anything in the entire color spectrum. In fact, Photoshop users, if youʼre not using a gray background on the user interface of your installation of Photoshop, bookmark your location on this article now, then go change it to gray because any other color is throwing off your ability to render images accurately. Go ahead… I’ll wait!

“Oh, how do you make that change?” Sure, I’ll help.

To change the color of the background in Photoshop CS4 go to the interface section in Photoshop’s preferences and change your standard screen mode to gray. If you have a document open and the color surrounding your document is not gray, simply right click in the area surrounding your document, within the boundaries of your document window, and choose gray. Alternatively, you can select a medium or darker tone of gray from your color swatches, then select your bucket tool (keyboard shortcut G or shift G to toggle between the gradient tool and the bucket fill tool) and click in the area surrounding your document while holding the shift key. That will fill that area with your foreground color (gray).

Back to this example image.

You might look at this photograph, consider my numerous composition notes and think itʼs a bunch of hogwash. In defense of creating easy to look at photographs imagine a bunch of busy clutter behind the subject. What good would that do anyone? There actually is a controlling flow and motion to this image. This helps the eyes to look at the picture and keep the viewer’s attention. Even the position of Jeremyʼs arms have a purposely classical styling. Arms positions were a huge thing in Baroque painting, heavily (and exaggeratedly) used by the great masters during the Renaissance. There are directional patterns inherent in this composition that control the viewers eyes. This is all carefully calculated and contrived.

Now letʼs talk about whatʼs wrong with this photograph because there are a number of things going on that are just atrocious. First of all the American Airlines logo is faded from the UV penetration of the sun and that wonʼt do. Next, as much as I love that red ball cap and appreciate a dedicated sports fan, I would sure like to see an American Airlines logo in place there instead. The hand written felt marker name on the safety vest is not going to work for me either.

Iʼd like to see a little more light in the eyes. Iʼd also like to see a cleaner, less weathered, lift. I donʼt mind all the open space in the sky but it might be fun to bump up the contrast and density of the clouds a little bit. Finally, we might even play with some contrived lens flare. This (Photoshop) filter is one that we must be very careful with and never overuse. I have a feeling we can pull something interesting off using lens flare on this photograph though.

In Part II of this article, I’ll walk you through all of the steps I use in post production so we can see just how great we can make this image look.

I assure you the difference will be amazing and Photoshop users will really enjoy the techniques I use to make it happen.

For now, please fasten your seat belts and have a great flight!

Free Online Training Videos

Saturday, September 5th, 2009

Recently, I found myself with spare time from 10:30 PM to 10:50 PM about four days a week. Shocked!!!! by this, I tossed and turned in my mind’s eye and decided to add some additional projects to my list.

The Gallery by Marc Blake

Therefore, I’m excited to announce a new ongoing series of online training videos. I’ll start out with computer topics for MAC users, tips and tricks for Photoshop users, easy to implement techniques for photographers (from amateur to enthusiast to pro) and then grow from there.

I’ve hooked up with a major software developer (manufacturer) and they’re providing me with these cool video capturing tools to use for the creation of my training sessions. More on that soon since I’m in non-disclosure at this time. I promise you’ll hear more about it and you “are” going to want to put these tools to work for you. No problem! I’ll teach you just how to use them.

Meanwhile, let me know what you want to learn about and I’ll add it to my list of topics and titles.

Thanks!

If You Can’t Say It Nice . . .

Saturday, August 29th, 2009

I received an email from an organization’s staff member that was simply a request for money – from me – for one of their worthy projects. I know this organization. They’re good! I know this person. Good also.

So how does “that” end up as a topic for my blog? People misspell my name often. Mark instead of Marc. Funny thing is I’ve done it myself about three times in my entire life. I really have. It’s very entertaining when that happens but also demonstrates that I’m more interested in what I’m doing at the moment than who “I” am.

This fundraising effort, addressed to my email address at marcblake.com began with Dear Mark. Wouldn’t you expect that the spelling of my domain name would be a helpful clue?

The next line was basically about how successful they were last year. So, give us your money (again) please?

The person who was asking me for money knows me pretty well by way of lots of business activity. The email didn’t even contain a “hey… how you doing” personal note to me.

I rewrote that useless fundraising email, punched up, and sent it with a few comments to the program’s director as a suggestion on how their program might benefit more from their email solicitation efforts. The director thanked me. I hope that an upgrade to their work is instituted for their future mailings.

I suggested that a few personal notes be added to the letter to offset the “canned” part that is asking for money.

The solicitor could have taken the time to say, “Hi Marc. Haven’t seen you around the office much lately. Hope you are doing well. We’re busy as ever here… etc.” THEN, ask for my help.

If the purpose of the letter was to actually GET people like me to give away their money in a tough economy, well, it is going to need to be a nice request with something personal that makes me feel like my help really does make a difference. (and spell my name correctly!)

The solicitation claims that last year was a complete success. I don’t have a clue why? What made it a success? What good does that do me or my community? Claims were made that this year the money will be used differently? For prizes? What prizes? How will my money impact the lives of those that are earmarked to benefit? If last year was so successful, why are you changing it? RED FLAG!

I rewrote the letter and sent it to the director.

Hi (Name of person spelled correctly),

Hope things are going well for you? The (NAME OF OFFICE) is busy as ever with a number of programs that are helping (WHOEVER) improve their lives. We’re directly helping (BY WHAT THEY ARE DOING) and seeing a lot of success getting them to (DO WHATEVER THEY ARE GETTING THEM TO DO). We’ve enjoyed watching many of the (BENEFICIARIES) we help (WITH WHAT THEY ACHIEVED). Now they are a productive part of the community. That kind of success is what it is all about.

You probably recall that last year you were generous enough to provide a cash donation to our annual (NAME OF PROGRAM). This program encourages a number of (BENEFICIARIES) to work hard and participate in an opportunity that recognizes them for their achievement. The funds we raise to provide this program get used to (ENTER INFORMATION HERE).

We’re doing something that will encourage even more (PEOPLE) to work hard and compete for this worthy (TYPE OF) event. We’re going to be giving a number of winners prizes that will help them in (WHATEVER IT HELPS THEM IN).

We need a favor please. We’d really appreciate your help again this year. It’s going to mean a lot to these (PEOPLE). They deserve a chance to succeed and with your help they are given that opportunity.

Would you please pledge a hundred dollar donation this year? We’ll simply send you a bill and include a tax-deductible receipt for your accounting.

Thanks very much for all that you’ve done. These (BENEFICIARIES) are counting on your help.

Just shoot me an email with your mailing address indicating your support and we’ll mail you a self-addressed envelope to take care of your pledge.

Best wishes,
Solicitor’s Name & Title

This letter at least provides them a chance to succeed with writing campaigns. Better letters… more donations my friends.

A professor from the University of Iowa offers a 24-lecture series on Writing Great Sentences. The premise is that great writing begins and ends with the sentence. It covers rhythm, mixed patterns, prompts of comparison and explanation, balance and more. Quite a science actually! Add that with some good down-home creativity and I think you’ve got a winner!

In this day and age of communication we have the righteous ability to communicate easier, quicker and better than ever. Do you enjoy “B” movies as compared to high-budget blockbuster hit films? Of course not. So quit producing those (often useless) B movies. Make every word you put out there count.

I’ve noticed a few things when communicating by email with my clients. Many are CEO’s and other movers and shakers in entertainment and business. Their response notes to me are very short and concise. Why? They’re busy AND they are the ones spending the money. Therefore, they do not need to go to lengths begging you to accept funds. That makes sense too. If, on the other hand, you are seeking funding for your charity or for your services you have to win those funds in an ongoing competition we call free enterprise.

I’m wordy – can you tell? :) It’s the way I compete.

I write paragraphs of information to promote new ideas and direction for the businesses using my creative skills. I get back responses from the decision makers that read like this for example:

“great idea, do it”

We have to recognize what our purpose is in order to satisfactorily generate a communication that will yield an acceptable ROI.

In my own defense of being too wordy I am the guy that [others] come to in order to get the information, ideas and production specifications together for whatever their project or needs are. I’m that guy that writes the manuals. I really am! That’s why Adobe Systems Incorporated came to me to help write the user manual for an earlier version of Adobe Illustrator. My job was to tell users how to migrate from CorelDRAW. Adobe chose me because;

  • I had the knowledge, being a certified CorelDRAW instructor and representing the Canadian based company on the west coast at major events, and
  • I had the skill to be precise and write every nuance necessary for an end user to successfully “get it” when it came to using Illustrator.
  • I enjoy writing. I enjoy the creative process and have respect for the power we that write are provided with by our selective use of the mighty word. If I assured you that your well written letter would reward you with a huge successful response you’d likely be stimulated to do a great job. The thing is that unlike the chicken vs. egg controversy, trust me when I say that you need to put it out there in all its glory first, then enjoy the reward. It’s not the other way around.

    Does anyone ever tick you off? Have you ever written a poison pen letter? Have you ever written a poison pen letter, not sent it, then write a really friendly letter to offset the “issue” that ticked you off in the first place? Now that is where some fun can be found. Honey, not vinegar, and enjoy the ride. The kind of response you can get is that magic carpet you’ve always wanted to fly on.

    I’m finishing up a new song for festival. Not only is it a worthy example of creative writing, but it also has an intrinsic message that urges us to work at being better. Better, is better.

    (from Road to Glory – by Marc Blake © 2009 Sword of Creation)

    Acts of kindness go untold.
    The age of darkness has grown old.
    Claiming sadness with a kiss of lies
    should never touch a child’s eyes

    It’s time to tell a different story.
    We are singing on
    on the road to glory.

    Google for Google Puffs – the secret of search engine food

    Tuesday, July 21st, 2009

    Imagine every time a search is made in Google, YOUR web site comes up first!

    Imagine your listing is not only 1st, but also 50 of the top 60 listings returned by a Google search. Now imagine you drop a dollar in your backyard and then it rains like “heck” and then the next morning a tree is there blossomed with 100′s of dollar bills. Finally, imagine you decide to try “it” with a 100 dollar bill. So, looking around cautiously to insure that no neighbors or Google Maps Street Photo Teams are in close proximity with their Google snap shot house cameras, you plant that 100 bill.

    ONE DAY LATER…

    You come out and “heavens to Mergatroid” there it is. A (dwarf-sized so the neighbors won’t see it) 100 bill tree fully blossomed with 1000′s of 100 bills. You pluck one off and “Super heavens to Mergatroid” two more pop out – instantly.

    ONE DAY LATER…

    You have anonymously given one zillion dollars in charity (no… not to the March of Dimes – though that’s a good cause) to every nation in the world and all the problems of financial oddity are over. Even in Mexico where a zillion dollars is only worth $3, things are okay now.

    BACK UP TWO DAYS…

    Sorry, there are no money trees that really grow spendable paper currency. However, the chances of getting a good rating on Google searches is “real.” You don’t have to imagine this. You CAN be found in the top listings. Rise up and sing with me my brothers and sisters, “Sing Hallelujah!”

    “Oh dear, oh my,” I hear one of you with a frowned expression saying, “but Marc, how do you make this happen?” Be comforted by child-like client. Be calm and let the Google love and energy flow into your soul so you become at one with iNet. Feel it wrap around your world like a …. ENOUGH!!!! snuff out the incense. Let’s get to the point.

    I’ve been working on a couple secret projects for a couple clients who shall remain nameless. My designer and I have Google eating out of our hands. I am the programmer for said secret projects.

    We put a new site online last week and had over 3,000 pages listed on Google in a day. Maybe it was even less than a day. Maybe it was more than 3,000 pages listed!

    We have so many secret weapons that we marry into the web pages we work on that Google actually comes to our home each night, makes us hot cocoa (using soy milk for the health factor), then tucks us in bed and gives us a kiss goodnight – whispering softly, “pleasant searches my little web developers.”

    Guess what? Keywords are history baby! It’s a whole new world out there we’ve got our finger on the pulse (search button).

    PS. Want your web site to be Google’s best friend? I’m here to help. You might want to go throw a few dollar bills in your back yard and water them first. It takes a ton of effort to do it right.

    … and with that said everyone I wish you “good-night.”

    It’s All About You

    Tuesday, May 12th, 2009

    I would like to ask you to help me increase my blog’s readership to a little over 470,000 subscribers. Based on the number of you that are currently subscribed, I ask that each of you please reach out to about 34,322 members of your circle. Solicit friends and family and encourage them to subscribe to Marc Blake’s Creative Educational Workshop.

    If we could do this by early next week that would be just great. Thank you in advance for all that you might do to help invite and bring on board new subscribers. By the way, Bill Gates will NOT be sending each of you $230.

    Meanwhile, talk to me please. I’d like to engage in some interactivity with you. What topics do you want me to cover?

    I can be very resourceful you know. When I was asked to produce a six-part medical video series I wrote the scripts, and, my research for the documentary was on the mark. Furthermore, none of my patients have died (to date).

    One topic that I think many of my readers could benefit from would be a “ma and pa” approach to taking better photos with your point and shoot cameras. I’ve got plenty of tips to lift you up to a whole new level.

    Interested?

    Some other topics perhaps?

    Drop me a note and let me know what you think please.

    Thanks…

    When You are On a Roll… but When You’re Not…

    Monday, May 11th, 2009

    Have you ever noticed that when you are having a great day it seems like nothing can go wrong? It’s akin to a major league baseball player enjoying a 10 game hitting streak. On the other hand, when things are going wrong, “Holy crap!” What’s the deal? Maybe we should reverse engineer this oddity (or perhaps its actually a lack thereof).

    Here’s a setup to help us analyze a good day. The mail just came and that check from that loser client finally arrived. You just knew you should have never taken on that project from the beginning. You had already resolved that you’d never get paid by the #%@! deadbeat.

    You just got off the phone and “they” decided to go with “you” on that new project. Plus, the money they are budgeting is pretty much a non-issue. Well, it could happen! The dog next door is not barking endlessly. Your computer has not crashed unexpectedly today. Your email and spam filter are working – like a fine tuned Rolls Royce engine. All of that is providing you a good day. There’s more exciting stuff going on though. You seem to have a mind that is functioning by some innovative new brain-power energy. You have already thought of a dozen new business ideas, all of which you just know could be honed into a positive income stream. You haven’t even had your second cup of coffee either. Basically, everything is fine and your ability to be productive and grow your business is on autopilot. You think to yourself, “it’s all good and I’m very comfortable that keeping things going will never be a problem (again).”

    Let’s throw a few problems at you now and watch the deterioration begin. Then, we’ll analyze what is really a detriment and what is only an illusion causing you to strike out every time you get up to the plate.

    Your computer locks up right before an important deadline. Is there any such thing as a “not important” deadline? If you answered, “yes” you might consider a closer look at your priorities. The mail arrives and the check from that deadbeat client bounced. Funds were a little light in your account and you already can see what’s coming next. The phone rings and it’s Global Telecom (whoever they are) with a recording that this call is going to be recorded. The message continues to explain that you have a collect call from an inmate in some penitentiary you’ve never heard of and the inmate’s recorded voice indicates his name is “Crusher.” Well, you’re pretty sure you don’t know anybody who’s incarcerated — little lone have a friend or family member named crusher. So naturally you hang up the phone refusing to accept the call and begin to worry if Crusher is going to come after you when he gets released. Your stomach feels like it’s beginning to tie up into a knot because that was a little nerve-racking. You decide to go for your prescription of tranquilizers only to realize you don’t take tranquilizers, never did, never wanted to and opt for a third cup of coffee instead. What a bad decision that will turn out to be!

    The coffee water is just about boiling when the phone rings, again. It’s a stranger telling you that your spouse asked them to call you and they are pretty sure the engine just blew up on their car. They need you to come rescue them from the side of the highway — which is about a 20 minute drive. You go to get into your vehicle and as you are unlocking the door remember that you meant to have filled up with gasoline on your way home the night before. Just as you resolve that you’ll stop to throw three or four bucks into the tank in order to get you out to that point of rescue on the highway you open the car door and smack your head against the doorway — something you’ve never done before. You’re about five minutes into your trip when you realize you forgot your cell phone charger and your battery is about as low as it can get.

    You begin to gain some composure and are certain that you can squeeze in just one or two more quick calls to your spouse in order to maintain any necessary communication while in route and/or to communicate with the service vehicle. Then you realize that your spouse didn’t call you — it was a stranger calling on their behalf. It’s about a 20 minute drive, so what the heck, you turn on the radio to tune in to some relaxing music. You might even be calming down from the chaos that seems to have landed in your lap thus far today. This is great, you think to yourself, then one of your favorite songs comes on. You’re even about to sing along with the chorus when your cell phone rings and after a look at the caller ID, your blood simultaneously begins rushing from your head. Your heart, now nearly stopped, reawakens with a beat that you can see pulsing from your chest out of the corner of your eye. It’s your cousin Randy. It’s your cousin Randy who drinks. You answer your cell phone basically because you’re a stupid idiot for doing so and cousin Randy is in the mood to chat because he’s feeling no pain. As you try to get a word in edgewise, you hear your warning signals beeping on your cell phone indicating that your battery is about to go down. Then you realize that you’ve passed the gas station you needed to stop at about three minutes ago — as you head out onto the highway.

    Okay, I think we can agree that not everything is falling into place the way it was for that person who was on top of their game in our first scenario. Although, I must admit it has been enjoyable creating this less than harmonious set of circumstances. It could happen!

    Now I’m sure you’re eager for me to reverse engineer these unfortunate incidents so that we can grasp it all with a set of eyes that somehow miraculously makes all this “crap” a non-problem.

    Let me tell you what happened to me today. I was driving to one of the rural school districts were I’m conducting my afterschool program with my 9-12 year olds called, “Pipeline to Higher Education.” I was driving on a country road when I heard the loudest sound I’ve ever heard hit my van. There was not another vehicle in sight. It had to be something in the road and I was pretty sure that somewhere on the side of my van was a new and unwanted gash. This did not please me. I continued to drive and when I was about 2 miles from the school a warning indicator light came on the control panel of my dashboard indicating that my driver side rear tire was losing air. 29 pounds, 28 pounds, 27 pounds. I was pretty sure what that loud sound was at this point. What I was not sure of was whether or not I would be able to make it to the school and be on time for my class. Furthermore, I needed to be somewhere strategic where I could use my new Progressive Insurance roadside assistance service and get someone to come out and help me change the tire after school.

    I did a safe amount of hurrying at that point to minimize the amount of time it would take me to get to the school. I did arrive and park before the tire was completely deflated. “Not too bad,” I thought to myself. I’ll make a phone call and get somebody out here to help change the tire. Besides, this isn’t the worst thing that could have happened.

    During the first break of class I took my cell phone out and prepared to make my phone call only to find my cell phone battery so low that I knew immediately I was hosed. I’m just kidding. I’m habitual about keeping my cell phone battery charged. I called Progressive Insurance’s roadside assistance toll-free number and a nice clerk began to ask me details about my needs. Then she asked me to describe my vehicle. I did. Then she explained to me that this vehicle was not covered for roadside assistance. Now I’m a pretty smart guy. When I went online to save myself “about $327″ on an insurance policy through their company I know that I selected to include on my vehicle’s coverage the one dollar a month addition of roadside assistance.

    No amount of aggressive behavior after battling with two Progressive Insurance supervisors was going to have them send someone out to help me change the tire. After school, knowing my fate, I went out and changed the tire myself — on the gravel covered ground — enveloped by 90°+ weather.

    Considering the fact that I am going to begin several thousand miles of touring with Pablo Cruise starting in June, I call this a blessing in disguise because now, obviously, I bellied up to the bar and added the $14 a year roadside assistance feature to my policy.

    I'll help you change the tire Mr. Blake

    Mr. Blake, I will help you change your tire.

    In its simplest form, all that happened was I had a flat tire. Two words, “flat tire.” One of my 11 year old students said to me, “Mr. Blake, I will help you change your tire.”

    So my point is that even in light of a few situations that were not part of my game plan for the day and even in light of the fact that my roadside assistance was not in order I still had friends. I was still loved. I still achieved the things I needed to achieve that day with my students in my class.

    In fact, when I got home and opened my mail a check had arrived from one of my clients. The amount of the check was for $15. Not only have I been able to cover the cost of my roadside assistance for an entire year but I have a dollar left over and I decided that I’m in a use that money to do anything my heart desires.

    Well, after giving it practically no thought at all, I’m going to take that dollar, match it with another dollar that I’m pretty sure I have in my stash, and buy some red licorice to bring to my students tomorrow. I’m already feeling pretty good about that.

    I hope you’ve enjoyed these stories of humorous woe. Now, I would like to give you a little bit of philosophical magic that might just turn one of your crappy days around and provide you instead with your well deserved feelings of glee.

    First, can someone please play some Disney music with little birdies scurrying around and sweet little voices singing happy tunes? Thank you.

    It’s all about how you choose to deal with things. Ask yourself this question. Has that crashed computer ever not been repaired? Did you ultimately recover from that bounced check issued by that deadbeat client? Did Crusher ever show up at your door with flames blazing from his eyes ready to enjoy his revenge for your refusing to take his collect call from jail? Did you eventually get your cell phone battery charged up to full?

    Uh oh! I just remembered… a stranger called and I was supposed to go rescue my spouse from the side of the highway about 20 miles out of town. I became so busy telling you all about how, “it’s going to be okay” that, well…

    I’m sorry — I’ve got to go.

    No… Blog It To Me!

    Thursday, April 30th, 2009

    I have been studying some of the new technologies that are available for my (more) serious online clients. Do you really want to be at the top of a Google search? Piece of cake if you don’t mind spending gourmet priced promotional dollars. I know what it takes and I’m already aligned with the big boys that can make that happen. Do you really want to keep your business, your products and services or your informative expertise in front of your existing and new clients? If you do, the very first thing that is an absolute must is to have WordPress blogging software added to your website. After that, and even more important, is to write articles often and religiously that will benefit your followers.

    I started my own blog at http://MarcBlake.com/blog last month and have been working diligently using it as a promotional tool and more. I don’t need to explain the promotional tool aspect of my efforts. I do, however, want to elaborate on the “more” aspect.

    As you know I involve myself in a number of creative tasks within a variety of creative skill sets. Most recently, I’ve been working with 9-12 year old children at various schools throughout the 26 districts in Fresno County. The name of the program that I’m bringing to the schools is called, “Pipeline to Higher Education.” In general, the purpose of this program is to encourage these young students to consider the options they have available to them in terms of career choices and help them to realize the value of a proper education, setting goals, getting good grades and going to college. I engage these young students with a number of creative activities that are not only academically oriented, but also effervesce with new and exciting creative ventures that include things like; making their own website, learning about professional photography, journalism; including the interview process, working in teams for a common cause, filmmaking; including character development and script writing, breaking the barriers of prejudice that often exist with children of this age group and a crazy amount of other things as well. We have a ball. One of the better moments of these programs is watching the school administrators and staff (you know, principal, directors, other teachers) jaws drop when they see the kinds of things my kids and I are doing.

    I use my newly installed blog software to talk about things that I’m doing to help in our community. I also use the blog to write training techniques for specific software that I use as part of digital-technological world of production. There are a number of business models that one can implement into their online blogs. One example of this would be to speak of (blog about) a specific software and provide a review of that software. Then offer links to places where said software can be purchased and have affiliate code embedded in those links generating small amounts of income for you when your blog readers actually purchase that software. I have not done this yet. I certainly have given it consideration and as I develop more relationships with online retailers and software manufacturers I see no reason why I would not begin a program of this nature.

    I know of one person who has been blogging for a while now (years). He does a great job and generates over $1 million a year in income from his affiliations based on those that frequent his website, read his blog and go shopping online. This is pretty valid evidence that the number of resourceful links that he provides in his blogging articles are deeply embedded with a huge variety of affiliations that he has out there on the web.

    I’d like to demonstrate how my new blog can almost instantaneously generate some immediate additional income for me. Here goes: I invite you to contact me about installing a WordPress blogging system on your website. I can have you up and running in no time at all. The good news is that WordPress is not a commercially sold product. It’s free. If you are one of those types of people who enjoys researching and dealing with large learning curves that are associated with using new software then everything you need to know is available online to get a WordPress installation working for you without my intervention. Just Google WordPress and you’re off and running. However, and here comes the money part, there is a large learning curve with WordPress and I’ve decided to use my blog as a training resource so that, over a period of about 10-14 days, you can read my simple to follow training sessions of the day and put the most crucial aspects of WordPress blogging, configuration and customization to use for your business immediately. I will charge you a fee to install WordPress and then work with you via my training blog so that you can begin enjoying the benefits of your own blog quickly.

    Having a blog is absolutely resourceful, informative, fun, beneficial for your business and infinite in its uses. Anyone who knows anything about being a part of today’s web presence would be quick to agree that it’s one of the best things you can do for your company, organization or whatever your informational purposes are.

    Blogging is cool. Within the realm of my own enthusiasm to improve my own web presence and share my findings with my client base, I have really seen the value of the blogging mechanism. I can help you have a blog up and running in no time at all. I know what it takes and I know what to do. You will quickly find ways to put your blog to great use and likely generate extra income for your company.

    Ready to get started? Feels like a win-win to me.

    You know where to find me.